Since 2018, we operate under a new structure with a centralised commercial, supply chain and IT function.
In this structure, the Chief Executive Officer is responsible for Innovation, while the Chief Commercial Officer is responsible for marketing, e-commerce and retail and the Chief Supply Chain Officer is responsible for the global supply chain, including production facilities and planning.
Accell Group is active in two segments: bicycles and bicycle parts and accessories. Our bicycle business is organised in a regional structure, with each region focusing on the perfect execution of commercial plans. We placed our bicycle parts and accessories business under a single centralised management in Accell Bike Parts, to create the right conditions and synergies that will enable continued profitable growth in this segment and for our company as a whole.